Unpacking the MicroStrategy Playbook: A Guide to Its Bitcoin Treasury Strategy and Public Offerings
In August 2020, MicroStrategy made a decision that would transform both the company and the corporate finance landscape: it converted $250 million of cash reserves into Bitcoin. This move, spearheaded by CEO Michael Saylor, marked the beginning of MicroStrategy’s evolution from a business intelligence software provider into what it now calls a “Bitcoin Treasury Company.” […]
